...Because those born small are almost destined to do BIG things!

Welcome to The Superhero Project

We raise money to help families with babies in the Neonatal Intensive Care Unit

Do you shop on Amazon?

If so, consider using Amazon Smile, where a small percentage of your purchase will go directly to The Superhero Project. To use our Amazon Smile account, click the box to the right! Thanks!

PJ's with a Smile

The PJs with a Smile campaign seeks to provide NICU mothers with a brand new set of pjs, a letter of encouragement from a former NICU mom and a fresh flower on their day of discharge.

Happy Holidays from the NICU!

Several years from now, when these sweet babies are home and anxiously awaiting Santa on Christmas Eve, their families will be able to reflect on their time in the NICU when they thankfully didn’t get to miss out on that treasured first picture with him. Because for most parents, a picture with Santa is a memory that they truly want to have. Every day, every minute, every second in the NICU is one step closer to being home. It all counts. Even when all you want to do is be home with your baby, you know that what they need is all right there.

Being in the NICU with your infant requires you to unfortunately lose a lot of special moments. It can be scary, uncomfortable and most of all, heartbreaking. Sometimes we forget that.

We were able to give a few pictures to several families that not only brought a little magic to their holiday, but reminded us all that sometimes, you just have to… believe. So grab the tissues, and take a watch at the miracles inside this video.

From all of us here at The Superhero Project, Happy Holidays to you & your family. We are blessed to have you believing in us🌲

Our Mission Statement

The Superhero Project works to assist families with babies born prematurely and residing in the Neonatal Intensive Care Unit of the hospital 

This is why we do it.

Take a peek at the impact The Superhero Project is having for families who have to leave their infant in the NICU. Thank you to the wonderful families for sharing their stories with us!

We are incredibly heartbroken to announce the sudden passing of one of our biggest friends and advocates.

Joe Nocero was just one of the most incredible humans. One of the most caring, giving and passionate people we have ever had the pleasure to know. Joe lived and breathed for his former NICU warrior Nico and was loved so deeply by my friend and board member Melissa.

Every settlement he made, Joe donated a portion of his proceeds back to our organization. Joe was a familiar face at all of our events, often going live on Facebook encouraging people to donate and support what we do. Joe was the first “Dad “supporter I got to know, whose infectious smile and caring heart made him impossible not to love. Joe was a constant in many of the big ideas we had, he was someone who always had a smile and kind word.

After telling someone who knew him that he had passed, they said,” I have never met someone else who loved Superhero Project as much as you than Joe”. Joe was the ultimate Superman.

Joe, we love you and will miss you greatly. Your light will forever shine in our heart and the work that we do.

Joe’s love of life and our organization was larger than life.
All donations will go towards an initiative to be unveiled in
2020 named after Joe.

Our Top Projects

Kindred Bravely

The Superhero Project is proud to announce our newest corporate partnership with Kindred Bravely.

This incredible company ackowledges the difference of our journeys as mothers yet common in being rooted in love and deserving of comfort.

Find out more here


CHOP has also been the recipient of a 3 year $30,000 grant from us to help families virtually connect with their former NICU team when meeting with their pediatrician for the first time. The Superhero Project now has an official fund at CHOP that donors can elect to directly give back to support telemedicine. Look for more information on this soon!

Kelly’s Kloset

This endeavor provides every family at Holy Redeemer hospital with a bag to leave home with that includes care items during their stay. It also provides new preemie clothes, hats, blankets and swaddles for families who are unable to afford them.

Increased Financial Support

The Superhero Project has also aided families in their time of financial struggle, for whatever is needed the most. In 2018, this includes paying for funeral expenses for a family who inquired as well as purchasing registry items and baby care packages to help aide in NICU discharge. We have also provided travel expenses from an out of state family from CHOP.

The Superhero Project 2020 Calendar

Our annual calendar photoshoot took place in August! Stay tuned for some amazing photos taken by the wonderful Rae Hearts Design & Photography

Pre-Order your calendar today!


PJs and a Smile

Campaign at UPenn hospital, thanks to the amazing idea and excitement of Bridget McKinney. This initiative provides every NICU mother with a set of fresh PJS, a flower and a card from a former NICU mom. The encouragement to rest and take care of yourself will assist in the physical and mental recovery needed while caring for a sick newborn. We have commitments with several big companies to help bring this gift to families.

high-five campaign

Did you know that a Five Dollar Donation…

  • Can cover parking for a family to visit their Superhero
  • Can provide a coffee for Mom and Dad when they are sleep deprived
  • Can provide Mom with a new pair of Fuzzy socks to be cozy in post-partum.

Happening Now

Meet Watson!

Meet Watson!

  This superhero came into the world 10 weeks early this past weekend. The human spirit never seems to amaze me. His mom emailed me tonight and sent this beautiful letter of gratitude for our organization and the cameras and care packages she received. In her...

A story about Colin….

A story about Colin….

When I decided that the first thing I wanted to do as a non profit founder was find a way to get these cameras into as many NICUS as I can, it was the simple thought of “ parent comfort” that intrigued me. It was the missing piece as I laid at home without my...

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Giving ONline

Please click on one of the above amounts to complete your online donation. You can also, click "DONATE" at the top of the menu for more options. And Thank You!

How Donations Are Used
All proceeds raised directly go back to supporting NICU families. We seek to provide gift baskets, lodging, care items and emotional support to help families through this difficult time.To date, we have also donated almost $90,000 to bring the gift of Angel Eye Cameras into NICUS all across the Delaware Valley.
All donations are tax-deductible.
Giving By Check
Checks made payable to The Superhero Project INC
Tax ID 47-4242799
Sometimes the biggest capes
belong to the littlest Superheroes

Our Trusted Partners

  • Smith Insurance Associates, Inc
  • Rife Real Estate Group


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Get in Touch. Get Involved.

North Wales, Pa

Call Us: (215)870-8967

© 2020 The Superhero Project Inc, a 501c (3) non-profit organization | site designed by Rae Hearts Design